We are entering into a long-term cooperation with the booking platform AlpacaCamping, an innovative start-up company for green pitch growth, which has so far developed over 3,500 green pitches mainly in Germany and Austria, but also in other European countries, and offers them via its own booking platform.
Kehl/Oberschwarzach. Now it is official. With immediate effect, we are cooperating with the pitch booking platform AlpacaCamping and have been an official supporting member since 1 April 2023. This means that we are not only actively doing something for the expansion of sustainable pitches for all vehicle types and sizes in Europe, but are also using synergies of our communication channels, especially in the digital area.
We support AlpacaCamping mainly in the phase of developing new, near-natural pitches with private individuals, on farms, with winegrowers or in communities. For this purpose, we provide the team with up-to-date vehicles equipped with all the comforts of home, with which they will tour Germany, Austria and France for more than a year. During this tour, atmospheric pictures will also be taken, which will be used in communication, especially in social media and on websites. Financial support has also been agreed.
It is important for us to make an active contribution to the sustainable development of new pitches. Because these are becoming increasingly scarce due to the growing popularity of camping holidays. Pitches in the countryside, far away from mass tourism, are becoming more and more popular with campers. With this cooperation, Bürstner also wants to promote nature conservation. Because currently the increasing "wild camping" is causing environmental pollution, which can be reduced by a network of official pitches and bookings.
"What we like about AlpacaCamping is that the platform does not focus on motorhome owners, but takes all vehicle types into account: including caravans and XXL pitches for larger mobiles. The offer is as broad as our own product range, the perfect basis for a successful partnership" - Thorsten Erhardt, Head of Marketing at Bürstner. "Spending the night on a beautiful pitch contributes at least as much to the feeling of being at home on the road as the feel-good features in our vehicles. That is why we support the growth of this dynamic start-up company. The fact that we are also using marketing synergies on digital channels with this cooperation is a positive side effect."
"Bürstner stands for quality and can look back on more than 60 years of experience. The brand language and the fresh appearance of the product range also speak a similar language to that of AlpacaCamping. Last but not least, the friendly exchange at eye level with the Bürstner employees, has convinced us that the cooperation will bring real added value for the industry and each individual camper." - Dominik Quambusch, founder & marketing manager of AlpacaCamping.
After Thorsten Erhardt, Head of Marketing at Bürstner (right), the co-founders of AlpacaCamping Dominik Quambusch (left) and Christopher Feuerlein (centre) also sign the joint cooperation agreement in the first vehicle made available in Kehl.