Kehl. For the first time, Kehl Bürstner is cooperating with the coffee roaster Tchibo in the context of the "Wochenwelt" (weekly world) around the topic of camping. With this cooperation, the trend towards mobile leisure activities with a camping vehicle is to be brought into focus. The focus is on the Bürstner Copa, a vehicle that can be used for everyday life and holidays alike. Advice, sales and service will be provided by a selected network of Bürstner dealers. The “Outdoor World” starts on 16 May 2023. As a benefit for Tchibo customers, a matching Copa rear tent and a Qbo ESSENTIAL capsule coffee maker for on the road worth a total of €538 will also be included.
The Copa is a so-called "urban camper" - a flexible everyday companion - usable for active leisure activities, shopping, on the way to work - and fits into almost any garage. The variable seating concept (up to 6 people), flexible transport areas and plenty of storage space make this possible. The basis is the Ford Transit Custom. Thanks to its standard sleeping roof, campers have a comfortable standing height in the Copa. It is ideally tailored to the needs of couples with a child.
"Our successful Copa model is available at some dealers at short notice. Through the joint campaign with Tchibo, we are drawing attention to it with great advertising power and giving Tchibo customers special advantages when buying," comments Thorsten Erhardt, Head of Marketing at Bürstner. "Our brands go well together, because Tchibo is just as much about feeling good as we are. I'm looking forward to this Germany-wide campaign premiere."
The broad-based communication campaign will be played out from 16 May to the end of July 2023.
The offer relates to immediately available models of the Bürstner Copa in the C 500 and C 530 floor plan variants at all participating Bürstner specialist dealers. While stocks last. Further information at http://www.tchibo.de/buerstner .
