The German Design Council honoured Bürstner's brand promotion strategy with a "Special Mention" at the German Brand Awards 2021 in Berlin on 10 June. The award-winning campaign was "Bürstner's New Compact Vehicles", launched in the spring of 2021.
Berlin. Bürstner has won an award from the German Design Council for its brand promotion strategy and received a "Special Mention" in the category "Excellence in Brand Strategy and Creation - Brand Communication – Integrated Campaign", at this year's German Brand Awards on 10 June 2021.
The award-winning campaign was "Bürstner's New Compact Vehicles", which ran for several weeks in Germany and France online as well as in print. Different nationwide and target group specific ads were placed in media such as Facebook and Google and on a range of platforms that focus on this market segment. All with the same message - but always adapted to the communication channel and the target group. The campaign was accompanied by consistent public relations work as well as an international press conference.
"The outcome of this advertising campaign for us as a brand and in terms of raising the level of consumer awareness of our products has certainly been very positive. The market is taking off, and we are taking off with it," says Bürstner's managing director Jens Kromer. "I am extremely proud of the fact that we have won this award for our brand promotion strategy."
In 2019, Bürstner won a "Gold" award for successful brand management in the category "Excellent Brands - Transport & Mobility".