Bürstner will not be participating in the Caravan Salon Düsseldorf 2021
Over the past 12 months, digital media and new live formats have increasingly established themselves in the industry. As in other industries, they too have helped to partially replace the traditional trade fair presence. As part of the Erwin Hymer Group, Bürstner GmbH & Co. KG fully supports the decision not to take part in the Caravan Salon this year. "We are striving for a two-year cycle at the leading German trade fairs Caravan Salon Düsseldorf and CMT Stuttgart. For us, trade fairs are still an important part of our communication, because some customers place great value on the vehicles at the trade fair experience before the purchase decision is made! " says Jens Kromer, Chairman of the Management Board at Bürstner. Over the next few months we will continuously report on which trade fairs we will be represented at in Germany and abroad.
In the past 12 months, Bürstner has had very good experiences with the strategic realignment of its sales and marketing measures towards digital formats and, at the same time, strengthened the activities of the local Bürstner dealers. It goes without saying that the current models as well as the new products for the 2022 model year will be presented at your local specialist Bürstner dealer.