Bürstner receives the coveted "Gold" award at the German Brand Awards for successful brand management in the category of "Excellent Brands - Transport & Mobility". Since 2016, the German Brand Awards have been presented to brands that have managed to stand out from the crowd.
Amazing Brand Concepts: Bürstner wins gold at the German Brand Awards 2019
Berlin. - To be on the road in a mobile home that doesn't lack anything in terms of living standards: The Bürstner brand stands for this dream like no other. For its brand management, the Baden-Alsatian company now receives "Gold" in the "Excellent Brands - Transport & Mobility" category. The "Excellent Brands" category honours the best products and corporate brands in an industry and stands for top performance within an industry.
"We have made it our task to develop ideas that show what the future of living in a vehicle could look like", says Jens Kromer, Managing Director of Bürstner, who accepted the award on stage on the evening of 6 June during the award ceremony in Berlin. "The award of the German Brand Awards to our brand concept with the core brand "#wohnfühlen" makes us proud and shows that the Bürstner brand is on the right track", as Jens Kromer evaluated the success at the coveted German Brand Awards.
Initiated by the German Design Council, the German Brand Institute has been offering the German Brand Awards for outstanding brand management since 2016. The panel of the German Brand Awards is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The evaluation of the submissions is based on the criteria of independence and brand-typical features, brand distinctiveness, differentiation from the competition and target group relevance.
Aspects such as sustainability, degree of innovation, continuity and future viability are also taken into account. Factors such as the design quality of the brand presence and the homogeneity of the brand result also play a decisive role in the judging process.
Even if this award has been won in Germany, it shows how coherent the brand strategy of Bürstner is – it does not matter which communication channel or which country: the message is always the same. Bürstner presents itself as an international brand, strong and easily recognizable – everywhere and in every language.
Bürstner GmbH & Co. KG
For 60 years, Bürstner has been known as a manufacturer of caravans or motorhomes. The Baden-Alsatian company with locations in Kehl (D) and Wissembourg (F) is part of the Erwin Hymer Group.
Erwin Hymer Group
The Erwin Hymer Group unites motorhome and caravan manufacturers, motorhome and caravan accessory specialists as well as hire and financing services under one roof. In financial year 2017/18, the Group achieved a turnover of 2.3 billion euros with more than 6,400 employees world-wide and around 59,000 recreational vehicles. The motorhome and caravan brands Buccaneer, Bürstner, Carado, Crosscamp, Compass, Dethleffs, Elddis, Eriba, Etrusco, Hymer, Niesmann+Bischoff, Laika, LMC, Sunlight and Xplore, the motorhome hire companies McRent and rent easy, the chassis specialist Goldschmitt, the accessories specialist Movera, the trailer tent manufacturer 3DOG camping and the touring portal freeontour all belong to the Erwin Hymer Group.
Reprint free of charge, two specimen copies are requested.